Communication in Architecture

Communicative tasks are integral to the architect’s profession and are already embedded within the study program. Success in the profession and during one’s studies goes hand in hand with effective communication. The aim is for students to further develop their communication skills and master methods that enable them to act confidently, professionally, and in a goal- and results-oriented manner in various communication scenarios. The Bachelor’s program focuses on formats of direct personal communication that are important for the planning, designing, and realization of construction projects. Here goal-oriented methods are developed and implemented.

A variety of exercises and simulations conducted with feedback promote the development and enhancement of job-related core competencies. Target-group orientation and communication in the context of research work are the main focuses of the Master’s program. In order for architectural communication to achieve the desired effect, it is often advisable to address a specific audience and tailor the message accordingly. This applies to subject matter and language as well as the forms of communication and media. The willingness to adapt one’s perspective is a necessary requirement for addressing specific target-groups. This course module gives the students a broader understanding of the subject area and communicates basic theories and practical insights based on an empirical project that utilizes qualitative data collected by the students themselves.