AMM – Master of Architecture Media Management

Good architecture needs public resonance. Because the work often no longer speaks for itself. Making the ideas, achievements, and know-how of architects visible is crucial in order to position yourself among 120,000 colleagues in Germany and to be able to realize your design ideas down to the last details in dialogue with numerous other involved experts. In the AMM Architecture Media Management master’s program, young architects learn communication strategies, presentation techniques, and marketing methods. In times of digital transformation, the goal is to find the right approaches and channels in order to be understood. In the AMM master’s program, core competencies are conveyed in target group-oriented presentations and professional press work. Experts from PR and marketing, visualization, and communication design join to form an interdisciplinary team in order to deepen the students’ knowledge of text, photography, film, visualization, layout, and online communication. Seminars on exhibition design, business administration, psychology, copyright law, and intercultural communication prepare students for their professional lives. Media history and research-based methodology form the basis for a career in teaching and research. Alongside their activities as architects, students also have the possibility of specializing in public relations or cultural management. A special feature of the one-year master’s program is its strong, practice-based orientation. As a highlight, students realize exhibitions in renowned galleries as well as the AMM symposium, which has developed into a leading network meet-ing for the architecture and communications scene over the past twenty years.